InMotion August 2022 - Does Your Business Have a Safety Brand?
A Safety Brand affects the way employees perceive safety, influences their behaviours, and guides the choices they make including how they interact with their colleagues, and react to safety messages, campaigns, and initiatives. A key component to a safe workplace and employee wellbeing is setting clear expectations about the actions and behaviours that drive a good safety culture.
A safety brand sets the benchmark for a good safety culture.
In this InMotion we explore the concept of a Safety Brand, key components to include when developing a safety brand, tips about a safety brand implementation process and we take a look at the safety Philosophy, Mission, Beliefs, and Principles of our customer J.T. Fossey Cars & Trucks as an example of what a Safety Brand can look like for a business.
- Number: WHS-INMO-29
- Categories: MTC Publications and Reports
- Type: pdf
- File Size: 4.86 mb